Be cleaver, be unique, but most of all, be authentic and be your brand.Ī gift that arrives in a generic box or bag doesn’t feel all that special. Don’t forget, the order still needs to through the pick, pack and ship process.
The showroom, website or call center is not the last touchpoint between you and your customer. Find ways to increase customer stickiness during the holiday season and you might find a way to increase future purchases for the entire year! Take a holistic view of the shopper and their lifetime value. Sure, go ahead and create versions of your sites for all the major holidays that highlight the fun and special times we associate with them, but don’t forget that your customers are interacting with you both actively and passively when they place an order, receive that order and possibly even return the products that they purchase from your company. Think about the entire fulfillment process as an opportunity. Too often, we focus on decorating our Ecommerce store (opens in new tab) forgetting that there are several other customer touchpoints that provide opportunities to surprise and delight our holiday shoppers. You will likely find great tidbits which will help define, or re-define your holiday site content and taxonomy, but when it comes to holidays and gifting, your website (opens in new tab) is not the only touchpoint you should concern yourself with.Ī big part of any gift is the presentation. Do a search for “Ecommerce holiday gifting best practices” and you will find a slew of helpful blogs outlining steps Ecommerce (opens in new tab) marketers can take to fine-tune their sites for the holidays.
0 kommentar(er)
